ORGANIZATION & PROJECT MESSAGING
ORGANIZATION & PROJECT MESSAGING
We help form the essential parts of the communications program so that benefits are realized by our clients, as well as their stakeholders. We provide the correct message at the right time.
Finding the best language to articulate the need for change, putting forward a dynamic strategy to gain support and willingness, and then disseminating information to the correct groups are all essential aspects of a powerful communications strategy. A low-energy approach to policy and regulatory frameworks of “build it and they will come” is insufficient in today’s fast paced digital economy. Consumers and businesses require clear messaging, and simple brand statements that cut through the noise and help guide their opinion.
We help form the essential parts of the communications program so that benefits are realized by our clients, as well as their stakeholders. We provide the correct message at the right time.
It can sometimes seem like everyone is a communications professional, particularly in this day of electronic media. Yet the message that needs to be conveyed is often serious and requires a deep understanding of the rationale behind the decision. With a sometimes limitless audience, the messaging should be an accurate and custom fit which properly reflects both your organization and the specific project at hand. In times of crisis or heightened sensitivity, this is particularly important.
KEY PROJECTS:
Design of a Media Engagement Strategy for a Canadian Provincial Government Agency
Communications and media relations project for a British Columbia Government Agency (Business Practice and Consumer Protection Authority). Produced web and social media content and designed media engagement strategies.
Brand Image and Public Relations Plan for a new Canadian PPP Organization
Produced a brand image and public relations plan for a newly formed Public-Private Infrastructure organization. Provided a visual corporate identity, public relations material and a media communications plan.
Corporate Identity and Brand Messaging for an International Olympic Sponsorship Project
Provided corporate identity and brand messaging guidelines for a multi-organizational International Olympic Sponsorship program. Collaborated with International Olympic Committee members and sub-groups to harmonize corporate, cultural and political interests for the purpose of creating and maintaining a cohesive Olympic brand image.
Design and Execution of an Industry Relations Plan for Provincial Regulator
Establishing best practice, developed a comprehensive plan to meet the 5-year business goals of a British Columbia not-for-profit organization (Consumer Protection BC). Created an implementation plan with resourcing, budget requirements, workflow strategies, and visual communication materials.
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